Episode 329 talks about how to create unlimited income as a therapist, featuring Liz Fernandez. Listen now!
Liz Fernandez is a Marriage and Family Therapist turned multi-6-figure Business Coach, and she’s on a mission to help Latina therapists and coaches break free from burnout and financial struggle.
As the eldest daughter of farm-working immigrant parents, she grew up believing hard work was survival. But after a year of unpaid work as a therapy trainee during the pandemic, she realized the traditional therapy path wasn’t built for financial freedom. With no business background, no licensure, and only a stimulus check to invest, she bet on herself—scaling her coaching business to half a million dollars.
Now, as the founder of The Therapist to Coach Collective (TCC) and host of The Beyond Private Practice Podcast, Liz helps therapists leverage their skills to add coaching, ethically market their work, increase their income, and become 9-5 optional.
She’s on a mission to close the pay gap for therapists—especially first-gen therapists, women of color, and daughters of immigrants—by teaching them how to monetize their skills beyond traditional therapy.
Liz’s work isn’t just about making more money—it’s about reclaiming freedom, choice, and generational wealth.
In this episode, Liz shares her powerful journey from licensed therapist to business coach, and how she’s helping Latinas break income ceilings and build businesses with purpose.
She opens up about why she left the traditional therapy world, the burnout she experienced, and how coaching gave her the freedom, flexibility, and income potential she had always wanted. Liz breaks down the real differences between therapy and coaching, the mindset shifts therapists need to make when transitioning into this space, and how to build a heart-centered, ethical coaching practice.
She also dives into the rise of trauma-informed coaching, how to navigate licensing limitations, and why separating your therapy identity from your coaching brand can be key to success. Liz’s story is all about stepping into your power, owning your expertise, and creating a business that aligns with your values and vision.
Episode 329 Takeaways:
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Liz’s transition from therapist to business coach is helping Latinas step into their power and earn what they deserve
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Many therapists face burnout and low pay in traditional mental health settings
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Coaching can offer more freedom, flexibility, and income potential
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It’s important to clearly understand where therapy ends and coaching begins
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Selling in the coaching world should feel aligned, ethical, and relationship-driven
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Trauma-informed coaching is becoming more common, but training and standards still vary
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Therapists have so many skills that translate beautifully into the coaching space
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Shifting your mindset is a big part of stepping into a new identity as a coach
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Having clear boundaries between your therapy work and coaching brand can help you grow with confidence
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Coaching and entrepreneurship can lead to deep personal growth and lasting change
Chapters:
- 00:00 – Introduction and Connection in Puerto Rico
- 01:08 – Liz’s Journey: From Therapist to Business Coach
- 04:27 – The Shift from Therapy to Coaching
- 07:50 – Understanding the Difference: Therapy vs. Coaching
- 11:57 – Navigating Licensing and Coaching Regulations
- 13:43 – The Rise of Trauma-Informed Coaching
- 14:55 – Sales Ethics in Coaching
- 20:19 – Limitations of Traditional Therapy
- 22:28 – Creating Separate Identities: Therapy and Coaching
- 23:24 – Mindset Shifts for Therapists Transitioning to Coaching
- 25:28 – Personal Transformation Through Coaching
- 28:53 – Curating Confidence and Dreaming Big
- 31:27 – How to Work with Liz: Offers and Resources
Liz’s story is about more than just a career pivot. It’s a reminder that stepping into your next chapter often means releasing old rules and rewriting what’s possible.
Whether you’re a therapist ready to explore coaching or someone navigating your own evolution, this conversation will leave you feeling empowered to think bigger, trust yourself, and build a life on your own terms.
Watch the full interview on our YouTube channel! Subscribe here.
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Until next time, stay empowered, stay inspired and #StayPoderosa ✨
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