Jefas Y Mamás is my brand-new podcast series, and I couldn’t be more excited to share it with you!
As a first-time mom and the creator of Yo Quiero Dinero® , I’m navigating the beautiful chaos of motherhood and entrepreneurship—and let me tell you, it’s a journey like no other.
This series is all about having real, unfiltered conversations on what it truly means to balance business, family, personal growth, and breaking generational cycles.
We’re tackling everything from mom guilt to building a strong support system and embracing work-life balance, because let’s be real—being a mompreneur isn’t easy, but we’re making it happen!
If you’re a jefa trying to figure out how to do it all on your own terms, this series is for you!
Episode 314 features another returning guest, Lissette Calveiro! As part of our Jefas y Mamás mini series, we’re discussing balancing content creation & motherhood. Listen now!

Lissette Calveiro is a Latina entrepreneur based in Denver, CO, serving as an influencer marketing consultant to Fortune 500 brands, social media content creator, and business coach for influencers and personal brands aiming to master social media from a human-centric perspective.
She is the founder of Influence With Impact®, a creator-forward consultancy that supports influencers and personal brands in transforming their social presence into balanced businesses with community impact. Her services encompass business coaching, talent management, creator educational courses, and more.
With over a decade of experience in the influencer marketing and media industry, Lissette has collaborated across various sectors, including consumer packaged goods, policy and advocacy, hospitality and travel, entertainment, wellness, and technology.
Her dual expertise as both an influencer marketer and creator has been featured in publications like Business Insider, CNBC, and Good Morning America. She is also a recognized speaker on creator economy topics, having appeared at events such as Create & Cultivate’s Small Business Summit, Instagram Creator Week, #LaterCon by Later Media, and VidCon.
Previously, Lissette served as the Director of Influencer Marketing at Ogilvy. Her accolades include being named a Top 10 Social Media Coach by Yahoo! and receiving a Shorty Award for her influencer campaign strategy work. Additionally, she represented the German-American Initiative on Influencers, Disinformation, and Democracy in the Digital Age, bridging the gap between lawmakers, researchers, and the creator economy.
Beyond her professional endeavors, Lissette is passionate about guiding others to find their influence and make a community impact, embodying her mission through her work at Influence With Impact®.
In this conversation, Lissette dives into the realities of juggling motherhood and entrepreneurship—the challenges, transformations, and everything in between.
She shares her personal journey, the choices she’s made around family planning, and how she stays true to herself while navigating business and parenthood in the public eye.
Lissette also breaks down the importance of financial planning, preparing for maternity leave, and building a strong support system to make the transition smoother. If you’re a mom or mom-to-be trying to balance it all, this one’s for you!
Episode 314 Highlights:
- Motherhood and career can feel like a tough mix, but they don’t have to be.
- Having kids can impact your business in ways you never expected.
- Being open about parenting struggles helps create real connections.
- It’s okay to keep some parts of motherhood private, especially online.
- Sharing your journey honestly makes other moms feel less alone.
- Your business has to grow and shift as your life does.
- Planning ahead for maternity leave can make the transition smoother.
- You are not just your business—separating the two is key.
- Keeping open communication with your partner is a game changer.
- Motherhood can actually make you a better entrepreneur.
- Big changes in your business don’t mean it’s over—you can rebuild.
- Financial planning is everything when prepping for maternity leave.
- Passive income can help cover business costs while you’re out.
- The “right” amount of maternity leave is whatever works for you.
- Balancing work and mom life means setting boundaries and prioritizing self-care.
- Becoming a parent can shift your goals—and that’s okay.
- Having the right support system makes all the difference.
- You get to design your life and business in a way that fits you.
- Motherhood can actually fuel your business growth if you let it.
- Being transparent about the costs and challenges makes things less stressful.
Chapters:
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00:00 – Full Circle: Motherhood and Entrepreneurship
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03:03 – Navigating the Balance of Work and Family
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06:02 – The Decision to Start a Family
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08:58 – The Reality of Motherhood and Business
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11:57 – Keeping Pregnancy Private: A Personal Choice
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14:54 – Sharing the Journey: Authenticity in Motherhood
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18:08 – Maintaining Privacy: Protecting the Child’s Identity
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21:02 – Preparing for Maternity Leave: Business Strategies
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24:03 – Post-Maternity Leave: Evolving Business Dynamics
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26:52 – Rebuilding After Change
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27:57 – Financial Planning for Maternity Leave
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30:40 – Navigating Passive Income Streams
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32:14 – Deciding on Maternity Leave Length
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33:12 – Balancing Work and Motherhood
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39:04 – Shifting Business Goals Post-Parenthood
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42:11 – Building a Support System
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49:24 – Advice for Aspiring Entrepreneurial Parents
You can check out Lissette’s first appearance on the podcast here.
Watch the full interview on our YouTube channel! Subscribe here.
Loving episode 314? Leave us a review on Apple podcasts. Follow us on Instagram, Twitter, TikTok, LinkedIn, YouTube and join our Patreon community!
Until next time, stay empowered, stay inspired and #StayPoderosa ✨
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