Episode 292 | Business Marketing Mistakes You’re Probably Making | Melody Estrada | Me&Co.

Episode 292 features Melody Estrada of Me&Co. We’re talking about business marketing mistakes you’re probably making. Listen now!

Melody Estrada is an entrepreneur, community leader, and startup ecosystem advocate.

She was formerly the Program Manager for an accelerator in Los Angeles and was also part of the founding team for the Stanford Latino Entrepreneurship Initiative in partnership with Stanford GSB. Furthermore, she is the Founder and CEO of Me&Co, a marketing studio and educational space that helps entrepreneurs build strong marketing strategies and offerings for their businesses.

Melody is passionate about removing barriers that founders face in accessing proper resources and introductions to grow and scale their businesses. Her primary work has been with entrepreneurs, investors, and key stakeholders to address the challenges faced by Latino-owned businesses.

During the pandemic, Melody provided critical support to Latinx entrepreneurs across the country, who faced significant challenges in keeping their businesses afloat. She launched a Medium blog series that highlighted and amplified the untold stories of Latino entrepreneurs during COVID-19, providing them with much-needed visibility and support.

Currently, she heads programs and partnerships at an organization in Miami that works in opportunity zones to support entrepreneurship.

You can keep up with Melody on Instagram, TikTok, LinkedIn and X.

This week, we sat down with Melody Estrada and she talks about the crucial role marketing plays for entrepreneurs of color, and why having a strong digital presence is so important.

Melody shares her personal journey navigating both educational and professional spaces, highlighting the struggles many face in truly understanding the value of marketing.

We also dive into practical tips for solopreneurs on managing their marketing efforts, why a professional website is a must, and the power of storytelling.

Melody touches on the dangers of faceless marketing and the importance of building real connections with customers.

Throughout our conversation, she emphasizes how active listening and clear communication are key to understanding customer needs and driving business growth.

Episode 292 Takeaways:

• Marketing is essential for business success, especially for entrepreneurs of color.
• A professional website enhances credibility and serves as a digital business card.
• Digital literacy is crucial for entrepreneurs to effectively market their businesses.
• Storytelling is a powerful tool in marketing that connects with customers.
• Budgeting for marketing should prioritize clean messaging and branding.
• Using free tools can help solopreneurs manage their marketing without burnout.
• Active listening to customers is key to understanding their needs.
• Faceless marketing can undermine the relationship between businesses and customers.
• Building relationships through marketing is vital for long-term success.
• Investing in marketing can lead to greater business impact and growth.