Episode 291 | How To Use Email Marketing To Grow Your Business | Kirsten Roldan | Kirsten Roldan Coaching

Episode 291 features Kirsten Roldan of Kirsten Roldan Coaching. We’re talking about how to use email marketing to grow your business. Listen now!

Kirsten Roldan is a Nuyorican Business Coach and Agency Owner with a 7 figure a year business.

She created the only program that helps Coaches and Service Providers make Social Media Optional using Email Marketing, Million Dollar Email.

She also created Million Dollar CEO, a mastermind for Coaches and Agency Owners that want to increase their profit by 50% while delegating operations and client delivery with a scalable offer, a genius team and powerful systems.

She started using Email Marketing as a Side Hustler working full time in a job that didn’t allow her to have her phone on or use the internet. That means when she was at work, she was fully disconnected from social media.

Email was how she stayed connected with her leads and signed clients without having to post everyday and engage all day, and it brought her to her first $100K.

She continued to use Email Marketing to sell DFY Funnel Builds, VIP Days, Courses, Programs, Physical Products and more.

She became a Top Earner in the industry and scaled to $1M with Email Marketing as her primary strategy, and with a list below 1,000 subscribers, and now she teaches others how to do the same.

Kirsten has coached and worked on the back end of Millionaires for years, and has built a 7 figure business herself. She has a lot of spicy opinions on what it means to build a sustainable company and be a leader.

After creating an industry leading, multiple 6 figure agency and then the popular Million Dollar Email coaching program, she learned the art of scaling any business model with the right team, systems and mindset.

Even with a successful agency, Kirsten experienced severe burnout and ended up burning her business down and living off her savings before producing what she has today. She went from working 90 hours a week to very part time by focusing on operational excellence.

Kirsten made the decision that if more money wasn’t part time, peaceful, and simple, it wasn’t worth it. Her mission is to help entrepreneurs be “confusingly wealthy” because their business feels so light.

You can follow Kirsten on Instagram.

In this conversation, Kirsten discusses the importance of creating a peaceful business model that doesn’t rely heavily on social media. She shares her journey from healthcare to entrepreneurship, emphasizing the significance of email marketing as a primary strategy for business growth.

The discussion covers practical tips for building an email list, creating engaging content, and the transformative impact of email marketing on personal and professional life. Kirsten advocates for a balanced approach to entrepreneurship that prioritizes mental health and well-being while achieving financial success.

Episode 291 Takeaways:

• You do not have to be a slave to your social media.
• Email marketing is essential for a peaceful business.
• Building an email list can start with just a few subscribers.
• Engaging content is key to retaining email subscribers.
• Choosing the right email platform can impact your success.
• Promote your email list wherever you market your business.
• Email frequency should be based on the quality of content.
• Even non-sellers can benefit from having an email list.
• Outsourcing email marketing requires understanding your own voice.
• AI can assist in email marketing but should not replace personal touch.