Episode 289 features Sonia Alejandra Saunders of Mujerón Movement. We’re talking about how to turn your personal brand into a business. Listen now!
Sonia Alejandra Saunders is a Speaker, coach and founder of Mujeròn Movement.
She coaches Latinas to get out of their own way in order to take action, find their purpose and become the Mujerón of their dreams.
After participating in Nuestra Belleza Latina, a national Reality TV show on Univision, Sonia realized there was a huge need for a platform that celebrated women for who they were and not what they looked like so she decided to amplify the stories of incredible Latinas who are doing big things professionally and in their lives that go far beyond their looks.
Today, through the Mujerón Movement Event, podcast conversations and her coaching program, Mujerón University, she creates community by bringing women together to work on becoming the best version of themselves and create a business and life they love.
In this week’s episode, Sonia takes us through her journey of building the Mujeron Movement, a community created to empower Latina women. She opens up about her own experiences—from her media background and time in beauty pageants to the struggles she’s faced with self-doubt and body image. We dive into the power of vulnerability, personal branding, and the vital role community plays in entrepreneurship. Sonia also shares her exciting vision for the future, including her hopes for the impact the Mujeron Movement will have on Latina women.
Episode 289 Takeaways:
- Sonia’s story shows how community can help us overcome self-doubt.
- Being vulnerable is a powerful way to build genuine connections.
- Crafting a personal brand starts with a clear purpose and authentic storytelling.
- Personal growth and resilience come from investing in yourself.
- A mujerón is someone who radiates confidence, empowerment, and uplifts others.
- The Mujerón Movement is all about empowering and connecting Latina women entrepreneurs.
- Building a movement starts with embracing shared values.
- Collaboration and networking are key to growing any business.
- Events and gatherings can spark life-changing experiences.
- The vision for the Mujerón Movement is to expand its reach and impact even further.
Chapters:
- 00:00 – Introduction and Background
- 06:30 – The Birth of Mujerón Movement
- 12:59 – Building a Personal Brand
- 18:41 – Vulnerability and Connection
- 24:12 – Evolving the Business
- 30:38 – Defining a Mujerón
- 33:54 – Future Aspirations and Events
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Until next time, stay empowered, stay inspired & #staypoderosa✨💎
Watch The Full Video Episode Now On YouTube!
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