Episode 283 features Les Alfred of Balanced Black Girl. We’re talking about how Les turned self-care into self employment. Listen now!
Les Alfred is an award-winning podcast host, speaker, and content creator.
For nearly a decade, Les has created inspiring, approachable wellness content leveraging her expertise as a personal trainer, nutrition coach, and certified yoga instructor.
As the host of Balanced Black Girl, a chart-topping weekly podcast, Les facilitates thoughtful interviews and insightful solo episodes exploring the various aspects of life that contribute to wellness.
Balanced Black Girl covers everything from wellness, to productivity, to personal finance, to self-care. Her mission is to help others create nourishing habits that help them create necessary space to live their best lives.
Stay up-to-date with Les⬇️
- Instagram:@balancedles
- TikTok: @balancedles
- Balanced Black Girl Instagram: @balancedblackgirlpodcast
- Twitter: @balancedblkgrl
- Website: balancedblackgirl.com
- Balanced Black Girl on Apple Podcasts
- Balanced Black Girl on Spotify
In this episode, Les opens up about her journey in the wellness space and the creation of a platform dedicated to women of color.
She started the podcast to engage in meaningful conversations that resonated with her life and to connect with others who share similar experiences. Les reflects on her shift from corporate finance to wellness, explaining how it became a vital coping mechanism for her.
She highlights the value of self-improvement and the importance of actively seeking knowledge, even when it’s not readily available.
Additionally, Les discusses the evolution of her brand, how she monetized her content, and what balance in wellness truly means to her.
Episode 283 Takeaways:
- Create content that resonates with your own life and learn from those with similar experiences.
- Always seek out knowledge and work on self-improvement, even when it’s not directly in front of you.
- Finding balance in wellness means embracing the season of life you’re in and discovering what works best for you.
- Monetization in content creation can come from brand partnerships, selling directly to your community, or working with agencies.
- The wellness industry needs more representation and diverse voices.
- Prioritize self-care and well-being, and don’t hesitate to ask for help or delegate tasks when needed.
- Balance in wellness is about simplicity, efficiency, and living fully.
- There’s no such thing as an oversaturated market in content creation—everyone has a unique perspective that can connect with different audiences.
- Access to the right resources and support is key to maintaining balance and taking care of yourself.
- Wellness should go beyond aesthetics and focus on overall health and well-being.
- Balance in wellness is about finding what works for you, not striving for perfection.
- Keep growing and exploring new opportunities in your content creation journey.
Chapters:
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00:00 – Introduction and Origin Story
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02:40 – Transitioning from Corporate Finance to Wellness
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08:17 – Evolution of the Brand and Monetization
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11:31 – Defining Balance in Wellness
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13:40 – Navigating Content Creation and Finding Your Focus
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15:01 – Monetization in Content Creation
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18:14 – Balancing Building a Brand and Taking Care of Yourself
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24:13 – Representation and Diversity in Wellness
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26:20 – Challenging Narratives and Redefining Wellness
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29:10 – The Myth of Saturation in Content Creation
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31:05 – Finding Balance in Different Seasons of Life
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34:12 – Future Plans and Expansion
Loving episode 283? Leave us a review on Apple podcasts. Follow us on Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn & YouTube!
Until next time, stay empowered, stay inspired & #staypoderosa✨💎
Watch The Full Video Episode Now On YouTube!
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