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Episode 266: How To Market Your Business With Integrity | Paulette Piñero | Unstoppable Latina


Episode 266 features Paulette Piñero of Unstoppable Latina. We talk about how to market your business with integrity. Listen now!

Episode 266: How To Market Your Business With Integrity | Paulette Piñero | Unstoppable Latina

Paulette Piñero is an award-winning social entrepreneur, brand consultant, writer, and speaker dedicated to closing the opportunity gap for Latina entrepreneurs.
Through her company Unstoppable Latina LLC, Paulette guides Women of Color and gender-expansive entrepreneurs to harness their strengths, amplify their voice, and live their purpose so they transform into the unstoppable CEOs of their small businesses.
As a proud Boricua leading the charge, her journey into entrepreneurship is fueled by a deep-seated belief in the power of authentic, imperfect stories to forge collective movements and drive societal change.
Paulette has dedicated her 16+ career to not only elevating brands but also ensuring that each client she works with is empowered to make a tangible impact. Her expertise lies in unraveling the unique narratives at the heart of diverse businesses and transforming them into compelling brand stories that resonate with audiences and inspire action.
Using an equity and justice-focused approach, her marketing operations consulting strives to create a world where entrepreneurship is diverse, purpose-driven, and joyful. Paulette brings a unique blend of cultural insight, strategic acumen, and an unwavering dedication to creating a world where entrepreneurship is joyful.
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In this episode, Paulette shares her journey from being a burned-out nonprofit professional to starting her own business, Unstoppable Latina, a multicultural marketing agency. We discuss the importance of owning your story and marketing yourself authentically as a business. We also explore the challenges faced by Latina entrepreneurs and the need to break free from societal narratives that hold us back.

The conversation highlights the dangers of faceless marketing and flaws of multi-level marketing schemes. We discuss the role of a CEO in setting a vision, creating a roadmap, and inspiring others to take action. And Paulette shares advice on how to connect with your audience.

Episode 266 Takeaways:

  • Owning your story and marketing yourself authentically is crucial for success as a business.
  • Latina entrepreneurs face unique challenges and need to break free from societal narratives that hold them back.
  • Building a strong business foundation and understanding your business model is essential for sustainable growth.
  • Bro marketing and exploitative pricing practices are harmful and should be avoided.
  • Success should be defined on your own terms, not based on someone else’s definition.
  • Faceless marketing schemes exploit people’s fear of showing up online and promise quick wealth without building trust or relationships with customers.
  • Building wealth and success should not require sacrificing your values or promoting products without doing due diligence.
  • Owning your story as a business owner involves understanding your origin story, pivotal moments, and transformation, and sharing it authentically with your audience.
  • Connecting with your audience requires understanding their behaviors, needs, and aspirations, and creating content specifically for them.
  • Integrity, clarity, and authenticity are essential in building a successful and fulfilling business.


  • 00:00 – Introduction and Authentic Marketing
  • 07:04 – Breaking Free from Societal Narratives
  • 16:01 – Building a Strong Business Foundation
  • 30:18 – The Dangers of Faceless Marketing
  • 36:56 – Owning Your Story and Building Trust
  • 45:52 – The Connection Between Anti-Racism, Liberation, and Marketing Strategy
  • 52:29 – Being a CEO: Setting Vision, Creating Roadmap, Inspiring Action
  • 01:00:22 – Integrity, Clarity, and Authenticity in Business

Loving episode 266? Leave us a review on Apple podcasts. Follow us on Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn & YouTube!

Until next time, stay empowered, stay inspired & #staypoderosa ✨💎

Watch The Full Video Episode Now On YouTube!

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Jannese Torres is a award-winning Latina Money Expert, Educator, Speaker, Writer and Business Coach. She became an accidental entrepreneur after a job loss led her to create a successful Latin food blog, Delish D’Lites. Now, she helps her clients and listeners build successful online businesses that allow them to pursue financial independence and freedom.

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