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Episode 265: How To Build A Successful Fitness Brand | Samantha Ortiz-Young | SoManti


Episode 265 features Samantha Ortiz-Young of SoManti. We talk about how to build a successful fitness brand. Listen now!

Episode 265: How To Build A Successful Fitness Brand | Samantha Ortiz-Young | SoManti

Meet Samantha Ortiz-Young, a NYC Latina Fitness Coach with more than 10 years of experience. Having been active her whole life, Samantha was introduced to strength training in college and fell in love with the power and confidence it offered women.
After college, Samantha combined her love of fitness and dance, running bootcamp style classes from her parent’s living room helping the women in her community to find fun through fitness.
Incorporating strength training into her bootcamps, Samantha’s classes quickly became popular, outgrowing her family home, expanding into parks, rented spaces and eventually moving on to rent her own studio ‘Triple Threat Bootcamp’ with the help of her family.
Samantha honed her skills as an online trainer, running regular live workouts to help empower women through fitness with workouts designed to be completed at home. She’s known for her fun spirit and positivity – bringing her vibrant energy it to every, single work out. A workout with Samantha will be upbeat, fast paced and leave you feeling UNSTOPPABLE.
Learn how to work with Samantha by visiting here.

Samantha dives into her journey within the fitness industry and how she built her brand from scratch. She credits her entrepreneurial parents for instilling in her the drive to be her own boss. Authenticity and consistency are key for her on social media, where she promotes body positivity and balance. She runs multiple income streams, from one-on-one training to her Somanti app and nutrition services.

Samantha’s message? Prioritize your health and invest in yourself. She shares her ups and downs as an entrepreneur, highlighting the importance of resilience and perseverance. In this week’s convo, we swap stories of overcoming challenges and adapting in business.

Her best piece of advice is finding your “why” and celebrate your wins to keep going. We touch on the freedom and flexibility of entrepreneurship but also warn against burnout. Start small, focus on the long game, and build systems to scale.

Episode 265 Takeaways:

  • Entrepreneurship has been Samantha’s dream, inspired by her entrepreneurial parents.
  • Samantha’s authenticity, consistency, and relatable energy have set her apart in a crowded industry.
  • Her business boasts diverse income streams: private training, the Somanti app, content creation, and nutrition services.
  • Samantha stresses the significance of prioritizing health and self-care while urging others to invest in themselves.
  • Through her entrepreneurial journey, Samantha shares the importance of research, trial and error, and continuous learning.
  • Resilience is key in facing challenges.
  • Having a strong “why” and reflecting on past achievements can keep motivation high.
  • Entrepreneurship offers flexibility in both time and finances.
  • Establishing structure, finding a niche, and utilizing systems and outsourcing can prevent burnout.
  • Slow and steady wins the race—focusing on long-term goals is more sustainable than chasing quick success.
  • Physical fitness can impact financial well-being, highlighting an interconnectedness between the two.


  • 00:00 – Introduction and Background
  • 07:05 – Transitioning Online
  • 13:10 – Barriers to Fitness in the Latinx Community
  • 31:26 – Freedom and Flexibility as an Entrepreneur
  • 42:13 – Starting Small and Focusing on the Long-Term

Loving episode 265? Leave us a review on Apple podcasts. Follow us on Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn & YouTube!

Until next time, stay empowered, stay inspired & #staypoderosa ✨💎

Watch The Full Video Episode Now On YouTube!

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