This holiday season, we want to put our money behind our own communities. Shop early and shop consciously with our curated list of our favorite Latina-owned small businesses.
In early 2020 when COVID-19 hit the U.S., we saw a wave of support toward small businesses. We knew the stakes. Several months later, nothing has changed. Small businesses always need our support, especially as we continue rebuilding after the peak of the pandemic’s impact. And when we think about Black and brown owned small businesses, the impacts are even greater. Ahead of this year’s Small Business Saturday, we want to bring you a list of businesses to shop from this holiday season.
Viva La Bonita
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“Where the women are fearless” is the brand’s tagline. From Mexican-American founder Rachel Gomez, Viva La Bonita carries merch with taglines we love. Think: “Mija going places,” to “Allergic to pendejadas.”
GRL Collective
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The brand that’s “designed for girls who give a f*ck” GRL Collective believes in ethical, sustainable, fair-trade practices, all while making clothing we love to see! The brand also donates a portion of its proceeds to different campaigns and organizations.
Hija De Tu Madre
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This brand can be your go-to for all your witty, poderosa statement items. We’re talking “Jefa” earrings, jean jackets with a virgencita on the back, and BOLD t-shirts.
Selva Negra
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A sustainable brand focused on ethical consumption and production, this brand celebrates individuality through storytelling and design. Selva Negra’s Mexican Filipino American creator, Kristen Gonzales, founded this brand in 2016 in the Bronx. Keep in mind: their higher prices are tied to their methods of production.
XIO by Ylette
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Founder Ylette wanted to blend classy and trendy. This has resulted in a jewelry line that carries beautiful minimalist pieces to loud statement pieces. They also carry a monthly subscription box!
Luiny
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Puertoriqueña Luiny Rivera invokes organic designs and figments of her travels into her jewelry. Each piece tells a story of Luiny, and we love that she chooses to share this with us.
Fab Glam Cosmetics
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Founder Fabiola created this line to gift us with the bold lashes, pigments, and GLITTER we need in our life. Yes please!
Vive Cosmetics
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First-gen founders Leslie and Joanna combined their love for all things beauty and cultura into this brand. And we’re glad they did because we LOVE their colors (peek above) and LOVE their names. Show us another shade called “yo puedo.” We’ll wait….
Brujita Skincare
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Okay now wait. Bruja vibes + skincare??? Brand founder, Leah, created this all-natural skincare line for the “misfits that the natural beauty market left behind.” Find both skincare and body products with ingredients like Palo Santo oil, Jasmine, and Sandalwood.
Concrete Geometric
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We love this shop because they give you the option of buying their beautiful, ready-to-use products, OR you can purchase a DIY kit to make your own!
Palm Crafted
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Puertoriqueña founder Mimi and her husband fully launched this business after identifying candlemaking as their shared activity to decompress. Now, they focus on making candles (with yummy scents, like “Coquito!” ) and wood home decor.
Hola Lucia Diaz
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Sandra Lucia Diaz founded this brand after working in Beauty + Tech and witnessing the lack of representation of Latina stories. She wanted to see Latinidad and bad-ass mujeres at the center of our products; and so she founded a whole brand based off that.
Nopalera
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Nopalera was founded to elevate and celebrate Latina culture. Their products are inspired by the beauty and richness of Mexico and are committed to making high-end products with clean ingredients and celebrating natural beauty and resilience wherever they find it.
Crafty Chica
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Hand-made & curated goods by Kathy Cano-Murillo
Sunday Energy
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A jewelry line curated to inspire living each day with intention.
Yo Soy AfroLatina
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At Yo Soy Afro Latina, they are on a mission to empower Black women within the Latin community. Founded by a Black woman, YSAL celebrates Afro-Latinidad in the Americas and we’re here to validate our hermanas’ experience.
Lil Libros
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At Lil’ Libros, they celebrate Latin American culture and important figures in its history. Their books honor beautiful stories like the life of Mexican painter Frida Kahlo and Cuban music icon, Celia Cruz in English and Spanish with rich and colorful illustrations while also introducing them to concepts like first words, numbers, colors, shapes, and biographies!
Vecina Couture
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Made-to-order line of comfortable classics created by Afro-Latinas for the world
Cadena Collective
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Lifestyle marketplace inspired by their home, México. Latina + Veteran Owned.
The Full Life Collective
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A mindset journal & manifestation planner to realize your fullest life. Change your thoughts & you can change your world.
LatinUs Beauty
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The first haircare brand for Latinas, designed by Latinos, made in California.
Bonita Fierce Candles
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Bonita Fierce Candles was built for the next generation of Latinas. They are dedicated to creating premium candles inspired by Latin@ heritage and home. Done in an elevated way with clean ingredients and eco-friendly packaging as their way of sharing la cultura with the rest of the world.
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