The holiday season is over, and the weather is warming up, so that means it’s time for spring-cleaning. However, spring-cleaning doesn’t just apply to your physical office space—spring is also the perfect time to reevaluate your marketing practices using insight from the past year. Take a look at these steps for spring-cleaning your marketing strategy.
1. Update Your Website Content
Every so often, you should check the content of your website to ensure the information there is accurate and helpful. Are you following SEO best practices? Is your About page accurate? Does it capture the story and mission of your business? If you list your employees, are their names, photos, and contact info correct? Check your website for any misinformation and make changes as necessary.
2. Clean Up Those Email Lists
No, we’re not talking about your overflowing inbox—we’re talking about your marketing email lists. Go through and see which people are active and engaged. You can either do this manually or use a list scrub service to clean things up for you.
3. Check Your Online Reputation
If you haven’t been reading your customer reviews, you’re missing out on valuable marketing info. While some customer reviews are unhelpfully critical or emotional, every review gives you insight into how people connect with your products. Look at your product reviews, client feedback, and any third-party review sites your business might appear on.
4. Up Your Social Media Game
One of the easiest ways to boost brand recognition is to create sharable content. When people share your Instagram and Facebook posts, they’re amplifying your voice for free. So get creative and spend some time refreshing your knowledge of these apps’ engagement tools, so you can make content people want to share.
5. Beautify Your Content
One last tip to spring-clean your marketing strategy is to update the styles and images on your website and other social media accounts. Make sure your colors are attractive and modern, and that your hero images are still telling people the right story.
A strong marketing strategy is vital for growing your business, no matter how big or small it is. Take the time to study your options so you can make new and improved impressions this spring.