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Know Your Worth And Negotiate Your Salary: A GUIDE

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Here is a step-by-step guide on how to negotiate your salary.  As a woman of color, you must take concrete steps to bridge the racial wealth gap, and that starts with becoming a salary negotiation expert. These 8 tips will serve you well!

Know Your Worth And Negotiate Your Salary: A GUIDE

About 60% of women *don’t* negotiate their salary. That’s 60% too much.

It’s important to understand the costs of not negotiating, both during the initial hiring process and at re-negotiation after some time with your company. In the same way that we talk about compound interest in investing, we have to also consider the compounding effect of leaving dollars on the table with your employer.

Mujeres, it’s time to negotiate your salary.

Know Your Worth And Negotiate Your Salary: A GUIDE

1. Make a list of your marketable skills

Take out your CV, imagine it is not your own, and start writing down technical skills, industry-knowledge skills, and soft-skills. With as many of these skills as possible, jot down how you have shown each of these with any projects and their measurables. 

Rather than: “I oversaw new client campaign roll-outs,” 

You could say: “Project-managed the rollout of two new client campaigns, both of which  led to a 20+ person community coalition and the realization of our campaign goal to cancel a city contract.” The difference is that this second sentence includes concrete deliverables, outcomes, and numbers.

2. Highlight the skills that benefit your company

After you’ve made your list, pull out your employment contract, revisit your company’s goals, and pull out any upcoming projects they have coming up. From your skills-list, highlight the ones that are directly beneficial and relevant to the overall work and success of the company, especially any future planned projects. This is so that you reframe the conversation and talk about how you bring value your potential future or current employer.

If you enter the conversation with a mutual-benefits mindset, you give your employer less room to disagree, because a negotiation is now framed as an investment on their end.

3. Research and prepare

Before you negotiate your salary, research if your asks match the industry standard for your position. Use salary data from Salary, Payscale, and Glassdoor to set an accurate baseline when the time comes. Make sure you research the market rate, which is the wage level for someone at your experience level in your geographic area. In addition to researching industry norms online, you may consider talking to others in the field to better understand value drivers, challenges, and precedent.

Do you possess a skill that others in your industry typically don’t? For example, maybe you possess all the baseline skills for a job as a Program Manager at a community development non-profit. Having something extra like data science or analytics, however, is an asset that is above your pay-grade. By doing this basic investigative work up front, you ground your argument in solid facts and data, not just a vague sense that you deserve or need better pay.

4. Document, Document, Document

Keep 👏 your 👏 receipts 👏! Meaning, all your workplace successes, projects you led on, affirmations sent from your team. Keep them, store them, and come back to them! Not only will they serve as motivation, but this is also evidence for when you do ask for that raise.

When previous targets are clear and you have tracked your accomplishments, it is much easier to make an argument for a raise. Again, you want your arguments backed by data and results. If you can’t provide data, work on changing that! Set KPIs (key performance indicators) and start measuring your projects. 

5. Practice your delivery

We’re trying to tap into that white man confidence. 

Start by recording yourself. Invest an hour of your time into staging and taping a salary negotiation with a friend. The recording can teach you a lot about certain habits that may unfairly be costing you significant money. Remember, we are not viewed the same way as white men and women. Unfortunately, that means we sometimes have to be extra cautious by how we carry ourselves. In your recording, keep an eye out for these things:

  • Sentences ending in an upturned tone, as if you are asking questions rather than making affirmative statements
  • Overusing “I think” or “maybe.” This can make you come across as unsure, but you need to show that you are confident and firm in your beliefs and plans
  • Discounting your value. If an employer commends you for a project, don’t say “oh, it was easy,” “it was no big deal.” This gives them permission to do the same to you.

6. Use silence as a strategic tool

Silence is uncomfortable for many of us, so when we experience it we tend to rush in to fill the silence with comments that could be meaningless. As a result, most people will talk themselves into a corner and say things that weaken their position. Everything you say when you negotiate your salary needs to have substance and value, and you need to allow your employer to room to think and process as well.

7. Listen

Stereotypically, a good negotiator is someone who is loud and boisterous. In reality, you don’t have to dominate the conversation to be effective. Listening allows you to really hear what the other party wants, which puts you in a position to find a resolution that works for both sides.

8. Start small

By this I mean, negotiations with a store after a lost receipt, your cable and phone company, your car insurance, etc. Practice your asks, voice, tone, and ability to listen here, before you jump into negotiations with an employer over thousands of dollars. You will be thankful! And hopefully save a bit of money with those mini-negotiations that are successful. 

There are different styles of negotiating. Harvard Law School has an entire program on negotiation, where they offer FREE resources. Check out some of the different negotiation styles. Some of these styles are more effective than others. Here are some sentence starters/frames to help get you started with planning out your own strategy of negotiation:

  • “I am excited by the opportunity to work together.”
  • “Based on my research…”
  • “If you can do that, I’m on board.”

Negotiation skills are developed, and we cannot develop them if we don’t practice. If we don’t advocate for ourselves and our worth, then who will? We are in a unique time where the world is finally looking to people of color, especially our often-overlooked Black sisters. Capitalize on this moment and let it fuel you with confidence and assertiveness. Let’s boost the 12% of women that negotiate!

And if your negotiation process is not successful you have a few options: take the feedback and make some changes, or leave the company if you genuinely believe your worth is not valued. We need to normalize saying no, even when it comes to jobs. Women of color have often been raised to be grateful for anything, but it’s time we honor our worth and negotiate your salary!

Check out Episode 125. How To Negotiate Your Salary and Episode 20. How Jasmine Took Control Of Her Career Destiny for more tips on negotiating your salary.


Download our FREE 14-page guide covering all the topics you need to start making your dinero moves. Visit here. From money mindset, to budget basics, we’ve got you covered.

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Meet Jannese

Jannese Torres is a award-winning Latina Money Expert, Educator, Speaker, Writer and Business Coach. She became an accidental entrepreneur after a job loss led her to create a successful Latin food blog, Delish D’Lites. Now, she helps her clients and listeners build successful online businesses that allow them to pursue financial independence and freedom.

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